
Now that you’ve read the new policies and its impact, you would get an idea of how much personal information is available allowing these companies to create your 360-degree persona. “You will have to dig deeper to wipe off your data from Whatsapp if you want to delete your account," says WhatsApp. It reads “When you delete your account, it does not affect your information related to the groups you created or the information other users have relating to you, such as their copy of the messages you sent them.” Your business catalogue is also not safe if you use WhatsApp Business and Facebook may sell the insights to your competitors based on the traction that your products get.Īnd in case you want to delete your WhatsApp account, this new policy has you covered there as well. If that's not all, WhatsApp's new policy states that it can store your messages, forwards, IP addresses, your phone number including area codes which helps estimate your broad location on Facebook’s data servers which can be located at foreign locations. Similarly, if you’ve made a payment using WhatsApp pay at a prominent coffee outlet or posted a story of you enjoying a cup of branded hot coffee in chilly winters, the chances of you seeing ads of luxury items are more than someone who’s enjoying a samosa or a kachori in the same weather. For example, if you’ve been posting statuses about enquiring about a specific car model, Facebook will share that information with its advertisers and voila you’ll see ads of the competitor’s car on Facebook, WhatsApp, Messenger and Instagram. In simple words it means that from now on WhatsApp will track which group are you most active in, your broadcast list, kind of messages you forward, the number of WhatsApp calls you made and to whom, your spending habits (remember you also have WhatsApp Pay now), the places you visit often, your status messages etc and share them with Facebook and Instagram.Įventually, this will result in Facebook knowing every bit about you and serving you “relevant” ads on each platform accordingly. As they say about technology, if the product is offered free then you’re the product.Īccording to the new policy, WhatsApp seeks your consent to not only collect and share your data like “your phone number, transaction data, service-related information, information on how you interact with others (including businesses) when using our Services, mobile device information, your IP address, and may include other information identified in the Privacy Policy section entitled ‘Information We Collect’ or obtained upon notice to you or based on your consent.”
